Vision Statement
Become the largest and leading seafood company in Brunei Darussalam; to provide top quality seafood products; to expand and penetrate both local and overseas market; to carry and promote Brunei Darussalam’s name by exporting our products overseas; to ensure self sufficiency and food security in Brunei Darussalam.
Mission Statement
Support the Ministry of Industry and Primary Resources (MIPR) and the government’s effort to diversify Brunei Darussalam’s economy; to increase Brunei Darussalam’s total revenue through our production; to the reduce reliance on fish import in Brunei Darussalam; to support and contribute towards the growth and development of the local fisheries industry, and; to create and increase employment opportunities in Brunei.
Values
To reduce marine pollution and maintain the natural habitats and ecosystem of Brunei Darussalam; including building a sustainable and healthy marine and fisheries industry.
Business Goals & Objectives
The company is working towards becoming a fully integrated producer of seafood products; from the production of their own feed and supply of shrimp/fish fry to the processing of end products for the retail trade. This is achieved by operating the company’s own fishing fleets, fish/shrimp farms and also purchasing excess local catch including unmarketable fish. The company has its own vessels which have the ability to access zones where local Brunei vessels are unable to reach.
They further aim to increase the production of organic aquatic feed in order to increase organic shrimp production to cater to international market demands.
Growth Strategy
The growth strategy is by way of expanding the seafood production facilities to include end consumer retail products like fish cakes, fish balls and snacks. Focus would be on the current existing line and the expansion to new product lines. This would also include investing in acquiring more vessels and also more coastal and in-land farms.
The company offers advice, technical expertise and purchase guarantees to encourage more local landowners to farm fish/shrimp. Notwithstanding, seafood stock would also need to be sourced outside the region to support the company’s growth strategy.
Apart from organic growth, the company is not adverse to growth by strategic acquisition. Towards this end, there are on-going discussions with major international seafood players.